HubClub, as its name suggests, is an internet café that aims to be the hub for all video game-related activities. Here, you can play video games for as long as you like, eat, drink, and even join an active community full of people who share your hobby. Inspired by nostalgia for old games and the world of computing, we immersed ourselves in the universe of codes and pixels to create a visual identity that speaks directly to the hearts of gamers. The colours black and neon green, reminiscent of programming codes, became our protagonists. These vibrant and eye-catching colours not only capture attention, but also convey the energy and excitement of the gaming experience. The logo, with its pixelated style and simple but distinctive typography, is the hallmark of HubClub. We wanted it to be easily recognisable and memorable for everyone who shares our passion for video games.
When designing the concepts and menu, we made sure they were adaptable to all formats, from posters to digital screens. Simplicity and visual cohesion are key, allowing all elements to complement each other harmoniously. HubClub’s graphic identity is a tribute to gamer culture, where retro aesthetics are combined with modern technology to create a welcoming and exciting space for all video game enthusiasts.