Caoveg is a new Venezuelan company where passion connects with vegan chocolate. Specifically, chocolates created ecologically by the family business. When the brand contacted us, we were clear about our goal: to capture the vibrant and distinctive essence of Venezuela.
We did this through a design that reflected its rich culture and heritage. Choosing the colours of the Venezuelan flag as the basis for our colour palette, you can see how yellow, blue and red are the primary colours throughout the brand. Setting the tone with this palette, all we needed was an equally bold logo.
Wanting to move away from the typical aesthetics associated with chocolate, we opted for a more minimalist style rather than a romantic one. We put the brand front and centre without any fear and played with a decorative typeface where the width of the letters and their overall composition took precedence, arriving at the final result. In this way, we gave the brand a playful and daring air that will attract attention in supermarkets.